SHOP BY BENEFIT
SHOP BY COLLECTION
SHOP BY TYPE
For Our Pros
Learn more about Pure Color’s professional formulas.
Up to 7 levels of lift Natural Built-in Bond Builder Reduce Toxins with Activated Charcoal Powder Enhanced with Low Ammonia Ultimate Antioxidant Protection On and off scalp
Rich, pure, crystalline shine
formulated with sustainably harvested ingredients, organic botanicals,
and our Color Vita-Complex.
Sodium C 14-16 Olefin Sulfonate, Laureth-3, Water (eau), SD Alcohol 40-B, Oleic Acid, Propanediol, Lauryl Alcohol, Ethanolamine, PPG-5-Ceteth-20, Dimethyl Isosorbide, Orbignya Oleifera* (Babassu) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Cocos Nucifera (Coconut) Oil, Retinyl Palmitate, Lauryldimonium Hydroxypropyl Hydrolyzed Soy Protein, Hydrolyzed Amaranth Protein, Sodium Sulfite, Hydrolyzed Soy Protein, Oleyl Alcohol, Fragrance/Parfum, Bis-Ethyl (Isostearylimidazoline) Isostearamide, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, PEG/PPG-20/20 Dimethicone, PEG-15 Coco Polyamine, 1-Naphthol, M-Aminophenol, Erythorbic Acid, Tetrasodium EDTA, Panthenol, Moringa Oleifera Seed Oil, 4-Amino-2-Hydroxytoluene, Tocopheryl Acetate, Ceramide 3, Ascorbic Acid. *Certified Organic
Thickener for color and lightener. Customize any color or lightener to your desired thickness with this botanical blend of Moringa Oil, Babassu Oil, Amaranth Protein, Anti-Oxidants, Vitamins and Minerals. Will not effect deposit, lift or processing time.
Rebuild The Hair And Condition While Lifting Translucent Lifting For Ultimate Control Dust Free Up to 5 Levels Of Lift Rich Color Crystalline Shine Color Locking Technology Ammonia Free Paraben Free PPD Free Vegan
Maximize the hair’s condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.
Maximize the hair’s condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.
