Rich, Pure, Crystalline Shine. Formulated with Sustainable Harvested Ingredients, Certified Organic Botanicals and the Color Vita-Complex. This complex combines Ceramide NP and Vitamin antioxidants which locks color into and onto the hair by playing the essential role of helping to eliminate the free radicals following color services and preventing the oxidation (break down) of the color molecule. Together these ingredients led by Amaranth create the ultimate in color locking technology. Explore the Pure Color Chart!