53 items
All Hair Types
30 vol. enzyme cream activator

Maximize the hair’s condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.

All Hair Types
40 vol. enzyme cream activator

Maximize the hair's condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.

All Hair Types
Color care tool kit

Color care kit containing top selling products. Includes: Bassu Hydrating Oil 2oz Purify Shampoo 2oz Trinity Protein Repair Tonic 2oz Bassu Hydrating Masque 2oz Trinity One Shot Protein Repair 0.75oz

$59.74 USD
All Hair Types
Pure color balayage board

KEY BENEFITS Controlled lightener and color application Biodegradable material Ergonomic Comfort

For Our Pros

Learn more about Pure Color’s professional formulas.
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