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Ready to discover your perfect regimen?
Take our new Hair Quiz and build a personalized lineup of all-natural, high-performance hair care.
Purify shampoo
Clarifying shampoo for all hair types. Natural cleansers and target specific chelators cleanse unwanted minerals, chlorine and build up while leaving color, protein and moisture in place.
$32.25 USD-
8 oz
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2 oz
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33.8 oz
Taffy whip
Styling taffy for texture and waves. Natural sculpting fibers become your art tools to texturize and sculpt straight or curly.
$41.26 USD-
4 oz
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2 oz
Bliss smoothing cream
Light weight smoothing cream for fine to normal hair types. Babassu, and Flax seed oil infuse this smoothing cream for a smooth, yet light weight finish. Locks in condition and shine.
$35.10 USD
Theory finishing spray
Medium hold, flexible hairspray. An earth friendly low VOC hold. Theory leaves you in control and lasts.
$40.43 USD
Push styling powder
Styling powder. A light, natural matte powder. Push your creativity with texture, volume and control that lasts as long as you do.
$39.43 USD
Swirl sea salt spray
Sea salt spray for beach waves and texture. Ocean salts and citrus fruits combine to create tousled beach waves and wind blown volume.
$30.87 USD
Theory firm
Firm hold hairspray. All day and night firm hold hairspray that leaves you in control and lasts.
$39.27 USDFirm hold hairspray. Set, and hold with this firm hairspray while delivering shine, humidity resistance and long lasting hold.
$31.56 USDVolume and humidity resistant gel. Natural sugars provide resilient, humidity resistant hold. Tourmaline crystal fusion locks in condition and shine.
$27.20 USD
Texture paste
Texture paste for all hair types. Natural sugars and corn starches shape and hold hair, while bamboo fibers create flexible texture.
$36.69 USD
Crave styling paste
Medium weight styling paste for blow drying, air drying and finishing. This flexible styling paste shapes and defines hair for lasting texture and definition.
$41.12 USDMedium hold shaping wax. Natural sugars and corn starches shape and hold hair.
$34.46 USDShine wax to polish and detail all hair types. Natural sugars and corn starches shape hair and create shine.
$34.46 USD