Prepare your hair for a long-lasting blowout with our memory-enhancing Blowout collection.

Discover our newest curl-reviving formulas, Curls Cleansing Conditioner and Curls Oil Gel.

Introducing Pure Blonde Ultra Lift Charcoal Lightening Powder and Pure Color Pearlescent Level 10 Toners, our newest innovation for lighter, brighter, longer lasting blondes with built in bond building.

Gently exfoliate and refresh your scalp for healthier hair with the newest member of the Awaken family.

Give your hair the ultimate in moisture, condition and shine with our new Bass Moisture Bond

New Awaken Texture Spray. Instant volume and texture for fine hair. A clear volume powder rich in thickening minerals and protective Amaranth Protein for long lasting fuller hair.

This luxurious Rice infused masque elevates deep bond repair for longer lasting color and stronger hair.

A luxurious blend of Cannabis Sativa Seed Oil and Babassu Oil provide moisturizing Omegas 3, 6 and 9 to protect and nourish hair and skin.