What does blonde shampoo (purple/violet shampoo) actually do?

Because violet is the direct opposite of yellow on the color wheel, blonde shampoo with purplish pigments can leave a faint tint on blonde hair, balancing out any unwanted brassiness. This is especially beneficial for maintaining icy, ash, and other cool tones. As an at-home color corrector, violet shampoo is ideal for blondes looking to maintain their color between salon sessions. It can also benefit gray or silver hair by preventing dullness or a yellow cast, as well as brunettes with blonde highlights and natural blondes.

How often should I use toning shampoo?

Since toning shampoo deposits subtle pigment, it's best to use it sparingly. Most blondes will benefit from washing with violet shampoo once or twice weekly (can be used more). In between, shampoo with other color care formulas to maintain vibrancy and prevent unwanted brassiness. If you're looking for more powerful results, consider a blonde shampoo and conditioner duo, such as Surface Hair Violet Shampoo and Violet Conditioner. You can also incorporate additional violet products into your hair care routine, such as our blonde leave-in conditioner, blow-dry cream, and masque.

Can I use blonde shampoo on highlighted hair?

Yes, in fact, highlighted hair and other chemically processed blondes are the ideal candidates for violet shampoos. Even if your base shade is darker, using blonde shampoo will help you maintain vibrant highlights in between salon visits. With their ability to neutralize yellow, brassy hues, these specially formulated cleansers can keep unwanted tones at bay and extend the lifespan of your salon investment. Just remember to use blonde shampoo as directed: limit the processing time to five minutes at most, and alternate with other color-safe shampoos to maintain hydration.

What's the best conditioner to use alongside toning shampoo?

Any color-safe conditioner is ideal for use with a toning shampoo. Thanks to our natural ingredients and hydrating botanicals, all Surface Hair conditioners are considered color-safe. With rich antioxidants and organic amaranth proteins that repair damage and strengthen hair, our Trinity Conditioner is a leader in color care. If you're looking for even more vibrant results, consider using blonde shampoo and conditioner together. Our Violet Conditioner contains deep Maqui berry, which tones your hair while conditioning. Because color-treated hair is often dry, using a leave-in conditioner can restore hydration and protect against damage. Apply after rinsing your blonde shampoo and conditioner, and before detangling.

Will toning shampoo work on natural blonde hair?

Yes. Toning shampoo can neutralize brassiness in both color-treated and natural blondes. If your hair is naturally blonde, you may still experience unwanted yellow tones from hard water, sun exposure, or heat styling. Violet shampoo can brighten your natural blonde and help to eliminate unwanted brassy tones. As with bleached hair, naturally blonde hair should be washed with a toning shampoo only sparingly to avoid a faint lavender cast. When used as directed, violet shampoo is an excellent part of routine color care to help natural blondes maintain their hair's vibrancy.

Blonde Hair Products | Shampoo, Toners, & More

Because violet is the direct opposite of yellow on the color wheel, blonde shampoo with purplish pigments can leave a faint tint on blonde hair, balancing out any unwanted brassiness. This is especially beneficial for maintaining icy, ash, and other cool tones. As an at-home color corrector, violet shampoo is ideal for blondes looking to maintain their color between salon sessions. It can also benefit gray or silver hair by preventing dullness or a yellow cast, as well as brunettes with blonde highlights and natural blondes.
Since toning shampoo deposits subtle pigment, it's best to use it sparingly. Most blondes will benefit from washing with violet shampoo once or twice weekly (can be used more). In between, shampoo with other color care formulas to maintain vibrancy and prevent unwanted brassiness. If you're looking for more powerful results, consider a blonde shampoo and conditioner duo, such as Surface Hair Violet Shampoo and Violet Conditioner. You can also incorporate additional violet products into your hair care routine, such as our blonde leave-in conditioner, blow-dry cream, and masque.
Yes, in fact, highlighted hair and other chemically processed blondes are the ideal candidates for violet shampoos. Even if your base shade is darker, using blonde shampoo will help you maintain vibrant highlights in between salon visits. With their ability to neutralize yellow, brassy hues, these specially formulated cleansers can keep unwanted tones at bay and extend the lifespan of your salon investment. Just remember to use blonde shampoo as directed: limit the processing time to five minutes at most, and alternate with other color-safe shampoos to maintain hydration.
Any color-safe conditioner is ideal for use with a toning shampoo. Thanks to our natural ingredients and hydrating botanicals, all Surface Hair conditioners are considered color-safe. With rich antioxidants and organic amaranth proteins that repair damage and strengthen hair, our Trinity Conditioner is a leader in color care. If you're looking for even more vibrant results, consider using blonde shampoo and conditioner together. Our Violet Conditioner contains deep Maqui berry, which tones your hair while conditioning. Because color-treated hair is often dry, using a leave-in conditioner can restore hydration and protect against damage. Apply after rinsing your blonde shampoo and conditioner, and before detangling.
Yes. Toning shampoo can neutralize brassiness in both color-treated and natural blondes. If your hair is naturally blonde, you may still experience unwanted yellow tones from hard water, sun exposure, or heat styling. Violet shampoo can brighten your natural blonde and help to eliminate unwanted brassy tones. As with bleached hair, naturally blonde hair should be washed with a toning shampoo only sparingly to avoid a faint lavender cast. When used as directed, violet shampoo is an excellent part of routine color care to help natural blondes maintain their hair's vibrancy.

Hair Care Designed for Blonde, Highlighted, and Lightened Hair

Cool platinum, warm gold, and every shade of blonde in between deserve the right products to maintain vibrancy and health. We've simplified hair care for blonde hair with our curated collection of shampoos, conditioners, and leave-in products that can tone, brighten, and nourish as needed.

Blonde Shampoo: Tone, Brighten, and Maintain

Both natural and salon-treated blonde hair can become dull or brassy due to environmental factors like sun exposure, hard water, and heat tools. Banish unwanted brassy tones with Surface Hair Violet Shampoo, which helps blonde hair maintain its luster with deep purple Maqui berry and moringa oil.

How to Use Violet/Toning Shampoo Without Over-Toning

As yellow's opposite on the color wheel, violet neutralizes harsh, brassy tones with its deep, cool pigment. When hair absorbs too much pigment, a lavender cast may appear. This is most likely to occur in particularly porous or damaged hair, such as overprocessed ends.

Although the pastel appearance will wash out after subsequent shampoos, you can avoid it by using violet shampoo sparingly, such as once per week, and by using the product as directed. For example, apply only to wet hair and allow it to sit for no longer than five minutes.

Between washes with toning shampoo, use your favorite Surface Hair shampoo for routine cleansing. Our Trinity Shampoo has antioxidants and protective lipids for optimal color care.

Maintain your tone between salon visits by shopping Surface Hair Blondes.

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Hair Care Designed for Blonde, Highlighted, and Lightened Hair

Blonde Shampoo: Tone, Brighten, and Maintain

How to Use Violet/Toning Shampoo Without Over-Toning