Who is the All In routine for?

The All In routine is designed for anyone who wants professional-level results without a complex shelf of products. It works well for color-treated hair, chemically processed hair, and all hair types in between. If you're looking for a bond repair shampoo and strengthening shampoo that also protects color and controls frizz in a single system, All In was built specifically for that kind of efficiency. Hair professionals also use it as a foundational care routine for clients.

How do All In shampoo and conditioner differ from a regular shampoo and conditioner?

Standard shampoos clean. Standard conditioners soften. The All In Shampoo is more complex, functioning as a bond repair shampoo, a frizz control shampoo, a damage repair shampoo, and a color-protecting shampoo within a single formula. The conditioner synergistically works to reinforce those benefits. Together, they form a system that addresses the full spectrum of hair health concerns—which a standard two-step routine typically doesn't achieve without additional treatments layered on top.

How does the All In Shampoo work as an all-in-one shampoo?

The All In Shampoo combines active bond repair technology with color-protecting agents, strengthening ingredients, and frizz-control compounds. It levels up each wash day by repairing weakened bonds while sealing the cuticle, keeping color looks fresh and frizz stays at bay. As a hair-strengthening, color-protecting shampoo, it simplifies the routine (without trading performance for convenience).

Is the All In routine suitable for all hair types?

Yes. The sulfate-free formulas provide a reliable daily routine across various hair textures and concerns. The system adapts. This means you don't need to hunt for formulas made exclusively for your hair type.

Do I still need other hair products if I use the All In system?

With the All In system, you've got the core routine covered. It's a complete foundation; anything you add builds on a healthy base rather than compensating for gaps. Think of it as the routine your other products work alongside, rather than something they need to fix. Invest in targeted treatments to manage damage and scalp concerns.

All In Collection | Multi-Benefit Hair Care

All in

Awaken therapeutic

Bassu moisture

Blowout

Curls

Pure blonde rose

Pure blonde violet

Surface men

Styling

Tools

Trinity color care

Professional pure color

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All in shampoo

Instantly cleanses, nourishes, strengthens, moisturizes, repairs, adds shine, soothes, color protects, controls frizz, eliminates static, and prevents breakage—all the benefits your hair could want in a shampoo.

$37.00 USD

10 oz
2 oz
33.8 oz

All in conditioner

Instantly detangles, conditions, strengthens, moisturizes, repairs, adds shine, soothes, color protects, heat protects, controls frizz, eliminates static, and prevents breakage—all the benefits your hair could want in a conditioner.

$37.00 USD

8 oz
2 oz
33.8 oz

All in leave-in conditioner

Instantly detangles, conditions, strengthens, moisturizes, repairs, adds shine, soothes, color protects, heat protects, controls frizz, eliminates static, and prevents breakage—all the benefits your hair could want in one spray.

$36.00 USD

6 oz
2 oz

All In: 12 Benefits, 1 Ritual

1

Shampoo

Apply to wet hair, massage into hair and scalp. Rinse. Repeat and leave the second lather for 60 seconds. Follow with All In Conditioner and All In Leave-In Conditioner.

2

Condition

After shampooing with All In Shampoo, apply All In Conditioner, massage into scalp and hair. Leave 60 seconds, rinse.

3

Leave-In

Mist into damp hair prior to detangling, starting from roots and combing to ends. Leave in for all-day conditioning and strengthening.

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About All In

Most routines ask you to choose between simplicity and results. However, the All In system gives you both. Three products (the All In Shampoo, All In Conditioner, and All In Leave-In Conditioner) work together to produce 12 benefits in one simple routine. This bond repair shampoo strengthens strands from the inside out, while the full system simultaneously addresses color protection, frizz control, heat protection, and breakage prevention.

The All In system is built as a shampoo for all hair types, so whether your hair is color-treated, chemically processed, fine, thick, curly, or straight, the formula adapts to what your hair needs. A hair-strengthening shampoo that also functions as a color-protecting shampoo and damage-repair shampoo saves shelf space and eliminates the need to layer multiple products. The result is cleaner, stronger hair with less effort and a routine you can actually maintain.

Simplify your routine. Shop the Surface Hair All In collection.

Frequently Asked Questions

The All In routine is designed for anyone who wants professional-level results without a complex shelf of products. It works well for color-treated hair, chemically processed hair, and all hair types in between. If you're looking for a bond repair shampoo and strengthening shampoo that also protects color and controls frizz in a single system, All In was built specifically for that kind of efficiency. Hair professionals also use it as a foundational care routine for clients.
Standard shampoos clean. Standard conditioners soften. The All In Shampoo is more complex, functioning as a bond repair shampoo, a frizz control shampoo, a damage repair shampoo, and a color-protecting shampoo within a single formula. The conditioner synergistically works to reinforce those benefits. Together, they form a system that addresses the full spectrum of hair health concerns—which a standard two-step routine typically doesn't achieve without additional treatments layered on top.
The All In Shampoo combines active bond repair technology with color-protecting agents, strengthening ingredients, and frizz-control compounds. It levels up each wash day by repairing weakened bonds while sealing the cuticle, keeping color looks fresh and frizz stays at bay. As a hair-strengthening, color-protecting shampoo, it simplifies the routine (without trading performance for convenience).

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