How To Use

Apply to wet hair, massage into hair and scalp. Rinse. Repeat fi desired. Follow with All In Conditioner and All In Leave-In Conditioner.

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How It Works

Not sure what category your hair falls under? Need a bit of every conditioning benefit? Want to protect and nourish your hair? All In takes the guesswork out, simplifying your routine with a botanical blend for all hair types.


4x Less Breakage after just one use of All In Shampoo, Conditioner, & Leave-In Conditioner.

4x Softer, Smoother, More Moisturized Hair after just one use of All In Shampoo & Conditioner.

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The All In Difference

Behind The Science


The perfect balance of Surface botanicals provides an infusion of antioxidants that eliminates free radicals, helping to protect hair and hair color.


Babassu Oil carries all Surface key botanicals into and onto the hair for a complete, balanced delivery of repair, moisture, and antioxidant protection.

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Key Ingredients

Amaranth Protein

Surface sources gluten free Amaranth vegan protein from organic farms in Peru. Amaranth offers nine Essential Amino Acids that act to prevent hair from becoming dry & dull as one ages.

Babassu Oil

Organic Babassu oil is a non-drying penetrating oil that is considered a superior emollient beneficial for either dry or oily skin and hair. It gently moisturizes.

Cocoa Butter

With sugar proteins and soothing lipids Cocoa Butter enhances the elasticity of curls for less breakage and soothes frizz.

Hemp Seed Oil

Rich in Omega 6 fatty acid for long-lasting moisture that withstands high temperature, providing long-term free radical protection and the perfect ratio of Omegas 3, 6, and 9.

Moringa Oil

Delivers free radical and antioxidant protection with over 30 antioxidants, 10 vitamins, 18 minerals and 18 amino acids.

Rice Protein

This naturally acidic protein elevates deep bond repair, sealing the hair cuticle for stronger, shinier hair and long lasting color protection.

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Cruelty Free

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Natural Ingredients

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Paraben Free

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Sulfate Free

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Gluten Free

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Vegan

Customers praised this shampoo for its "incredible" cleansing power and pleasant scent. Most noted it leaves hair "soft, smooth, and moisturized" without stripping natural oils. The formula lathers well and "a little goes a long way." Many appreciated reduced frizz, breakage prevention, and color protection. A few found it average, lacking standout qualities.

  • I will never use anything else after trying All In
  • Completely transformed my hair care routine
  • Hair that feels genuinely resilient, looks vibrant, and possesses an undeniable, silky smoothness
Frizz (positive)Ingredients (positive)Scent (positive)Scalp (positive)Shine (positive)
  • 5 stars: 37 (74%)
  • 4 stars: 9 (18%)
  • 3 stars: 3 (6%)
  • 2 stars: 1 (2%)
  • 1 star: 0 (0%)
M
Michelle Dellitalia
10oz
Perfect everyday shampoo!

Great new product line! It doesn’t weigh your hair down or strip your hair of the natural oils.

A
Anna Hoover
Shampoo gives that perfect clean feeling

Surface Hair All In Shampoo has completely transformed my hair care routine. Since I have very thin, fine hair that’s dry and damaged, I’m always cautious about products that might strip my strands or weigh them down. This shampoo gave me an incredibly clean, “squeaky” feeling while still maintaining the essential moisture my hair needs—no harsh drying at all. As I massaged it into my scalp, I could genuinely feel it working, lifting away buildup and leaving my hair refreshed and revitalized.The formula is rich in beneficial ingredients like argan oil, known for its nourishing and hydrating properties, and keratin, which helps strengthen and repair damaged strands. Biotin also supports healthier, fuller-looking hair, which is especially important for fine textures like mine. Since I started using this shampoo, I’ve noticed a significant improvement in my hair’s overall health—less breakage, smoother texture, and a more vibrant shine. The scent is subtle and pleasant without being overpowering, adding to the luxurious experience. It’s become a staple in my routine and I can’t recommend it enough.
*This review was collected as part of a promotion.

S
Silina Rishmawi
Smells Amazing

I seriously been loving this shampoo from Surface Hair. This shampoo and conditioner duo has been a great addition to my hair care routine in the shower. I have thick wavy hair, almost curly it keeps it super moisturized and light and my hair feel super clean after using it. I love the way it lathers is in the shower, which is something really important to me. I also love how clean the ingredients are which is also very important to me in my hair. Definitely will keep this in my routine going forward.
*This review was collected as part of a promotion.

L
Lindsay Caglayan
Cleans my hair

I like the shampoo for the most part. I feel like it leaves my hair clean which is what its job is. I read the instructions and it states to leave the second lather on for an extra minute before rinsing which is something I will be attempting next time. It does not have a heavy scent, very neutral and natural. I had no issues with it irritating my scalp, sometimes there are certain hair products that can dry out or irritate my scalp and I feel it is always important to mention when there are no issues as well.
*This review was collected as part of a promotion.

K
Kristy Sistrunk
Smells so good and left my hair so shiny!

I loved this shampoo and paired with the conditioner is chefs kiss! It lathers so well which I like a lot. The smell is heavenly but not over powering. My hair is wavy but I do flat iron it often. It’s been bleached and dyed several times so that leaves it quite dry. Some shampoos seem to exacerbate the dryness but this shampoo and then the conditioner left it so hydrated and shiny. My frizz seemed to be tamed as well. What I like most about this shampoo is that it leaves my scalp with a super clean feel. It doesn’t feel heavy or weigh my hair down but instead gave it a super clean feel.
*This review was collected as part of a promotion.

J
Jessica Minshall
Loving this shampoo!

I’m really impressed after trying out this shampoo! It was cleansing without feeling stripping and left my hair feeling fresh and light. It lathered really well and gave a really nice shine to my hair as well. I like the scent, it’s a very typical “clean shampoo” scent I noticed less frizz while using this as well and I love that Surface is a clean and green beauty brand that really focuses on the quality of their ingredients. I feel safe using this product. I didn’t notice any irritation or dryness to my scalp or surrounding skin.
*This review was collected as part of a promotion.

C
Candace White
Surface Haircare

I am always skeptical of expensive shampoos, but I have used Surface haircare in the past so I had high hopes for this product. From the first use I knew I was going to continue to love it! I had to use less than half the amount of shampoo I normally do! It's so concentrated, lathers incredibly well and smells amazing. I'm so impressed with this Surface haircare shampoo. Especially because I don't have to double cleanse when it's been a few days between washes. This is such an important aspect as I hate to spend more time washing my hair!
*This review was collected as part of a promotion.

T
Thuy Tran
Soft Hair Simple Care!!!

I received this Surface All In Shampoo complimentary from Surface Hair and BeautyTap. I’ve been using it for a few days now. I really like this Surface All In Shampoo because it is much better than cheap soaps from the store. When I squeeze it, it is very thick and creamy, like a lotion. It doesn't run off my hand, so I only need a little bit, and the bottle lasts a long time. My hair used to feel dry and "crunchy," but now it feels soft and smooth even without conditioner. It has a fresh, clean smell that stays all day but isn't too strong. It uses natural things like Amaranth protein and Babassu oil to make hair strong without itchy chemicals. It’s also vegan and cruelty-free, which makes me feel good. It works for all hair types, so I would definitely buy it again and recommend it to my family. It makes my hair easy to brush and saves me time in the morning. It is a high-quality product that makes my hair look healthy and shiny every day.
*This review was collected as part of a promotion.

C
Christina Driscoll
Shampoo with quality

I over all really enjoyed this shampoo! I was very pleased with how well it lathered and how it left my hair feeling after the wash. My hair did not feel dry after using it, and it didn't get as oily as fast. One of my other favorite parts about this product definitely had to be the smell! the smell it gives off is very fresh and light. It is one of those products that you can smell for a while after you use as well. I also enjoyed the packaging of the product. I would use this product again in the future.
*This review was collected as part of a promotion.

L
Lisa Shipman
Average Shampoo

All In Surface shampoo was a slight let down for me, even though it’s for all hair types. This shampoo boasts frizz control, breakage prevention, color protecting, static control, cleansing and soothing qualities. I have fine, thin hair and am a wheelchair user-the problem with static is real. I did notice a slight difference in the static I had after using this product. I’m curious to see if that would continue to improve or not. The shampoo does come in a recyclable bottle, which I would expect. The consistency of the shampoo is also average and the fragrance is mediocre. **Product received as part of an educational promotion**
*This review was collected as part of a promotion.

N
Noor Nesheiwats
Best shampoo

I’ve been really enjoying the Surface All In Shampoo in my routine. It creates a soft, rich lather that feels gentle on the scalp while still effectively cleansing the hair. The texture is smooth and easy to distribute, and a small amount goes a long way.The scent is another highlight—it’s fresh and pleasant without being overpowering, which makes the overall experience feel more elevated. After rinsing, my hair feels clean, soft, and balanced without feeling stripped or dry.Overall, this is a well-rounded shampoo that works nicely for everyday use and leaves both the hair and scalp feeling refreshed and comfortable.
*This review was collected as part of a promotion.

H
Hanan Alyazidi
Nice shampoo

I’ve been using the Surface All in shampoo for a week now and I can say that it gives a good results for cleaning the hair and scalp, and due to different nourshing ingredisnts like cocobutter and moringa it really makes my hair feel hydrated and silky until next wash . As for strengthening I believe I will be needing to use it more than just a week to give real feedback on that, the shampoo is a little bet pricey but still affordable, but overall this shampoo is really nice and worth trying it.
*This review was collected as part of a promotion.

L
Lucia Silvaris
Smells like juice and lathers well!

This is an amazing shampoo to use to get rid of the initial excess oil on your hair before using a clarifying shampoo like I did. The shampoo lathers extremely well and it is recommended to lather it before you place it onto your hair so it spreads better. This shampoo is great for dandruff. It actually reduced my dandruff because it lacks sulfates and parabens that dry out your scalp excessively. I recommend this to be used every 2 days for wavy hair, especially if you are outside and active for more than 10 hours.
*This review was collected as part of a promotion.

F
Francis Valensiano
One wash closer to perfect hair.

For years, my hair bore the brunt of countless coloring processes and frequent highlights, leaving it incredibly parched, perpetually fragile, and prone to dullness. I’ve tried countless remedies, but nothing has delivered results quite like this particular shampoo, which has truly been a revelation for my dry, damaged hair.From the very first wash, it began to work its profound magic, infusing each strand with much-needed moisture. The noticeable reduction in breakage and brittleness has been remarkable, transforming what was once dry and coarse into hair that feels genuinely resilient, looks vibrant, and possesses an undeniable, silky smoothness. The consistency of these improvements is truly impressive; with each application, I'm genuinely amazed by the tangible increase in my hair's softness, strength, and overall manageability.Despite its potent conditioning properties, it never leaves my hair feeling heavy or coated with any unwanted residue. Instead, I'm left with a sensation of pristine cleanliness and hair that genuinely feels deeply nourished and impeccably cared for, as if I’ve just stepped out of a high-end salon. The tactile pleasure of running my fingers through my now-silky hair, coupled with its delicate, refreshing fragrance that lingers subtly, has completely transformed my daily hair care routine into a truly luxurious experience.10/10
*This review was collected as part of a promotion.

A
Agne Fernandez
Smell amazing

Past week I was trying All in one shampoo from Surface and I think it pretty good product. This shampoo has very sweet and pleasant smell, it id one of the best smelling shampoo I have ever tried. I tried this shampoo twice. First time my hair didn’t have any products in it and it left my hair and scalp clean. The second time I had my pre-wash oils and it still did a really good job cleaning my hair and scalp. Like using any other shampoo I double or triple cleanse making sure all the hair is washed.
*This review was collected as part of a promotion.

A
Arberlin Polanco De De moya
Excelent

I loved this line I definitely don't change my hair color. I have a fantasy color and I know how difficult it is to maintain it, because it usually washes off very quickly. Since I started using these products, I have noticed a real change in my hair. It feels clean, fresh, with a super nice movement, very silky and, above all, soft. I love how it leaves it manageable, with shine and without heavy feeling. In addition, I feel that it helps the color stay cute for longer. Without a doubt, it is already part of my hair routine. I recommend it full
*This review was collected as part of a promotion.

S
Sarah Parsons
Average

This shampoo seems to be a pretty average shampoo, in my opinion. It lathers well, and cleaned my hair thoroughly every time without feeling like it stripped my hair of its natural oils. It does not have much of a smell to it, but what it does have is just your average smell. Nothing overwhelming or overpowering about it and will not compete with the scent of any other products you may use. Overall, using this shampoo was fine, nothing extraordinary. It is a shampoo and did want it is supposed to do - clean my hair.
*This review was collected as part of a promotion.

H
Heidi Spero
Winner

I am a 50+ woman with gray hair. My mature hair is curly with lots of frizz. I would consider it unruly. I have been using the All In shampoo and conditioner for a few weeks now. I have to say I am impressed. An easy squeeze and the shampoo comes right out. You only need a little and it lathers beautifully. My hair feels so fresh and clean with this shampoo. The smell is fantastic. It rinses out in a breeze. I then use the conditioner. These products leave my hair feeling nourished, soft and smooth. It leaves my hair manageable and easy to straighten. I highly recommend this set.
*This review was collected as part of a promotion.

H
Heather Reed
Great For My Dry Damaged Ends

I have long non color treated hair with very dry and very damaged ends so I’m always looking for a product that helps bring my hair back to life without weighing it down. The Surface All in One Shampoo smells SO good and I get excited to use it on my hair wash days! It lathers really well and my hair felt so much softer, smoother, and moisturized. I noticed less breakage even after using it only a couple times. My hair looked and felt so much healthier. This is definitely a great shampoo if you are searching for a product that helps strengthen, repair, and improve the overall look and feel of your hair.
*This review was collected as part of a promotion.