How to Build a Curly Hair Routine That Actually Works
Curls have unique styling needs: there's a delicate balance between lasting hold and healthy hair. Fortunately, the right curly hair routine will grant you both, creating a blueprint for flawless results every time.
Whether you have loose waves, tight ringlets, or fall somewhere in between, the right regimen can achieve body and bounce without frizz. But beyond styling, the best curly hair routine also nourishes and protects your hair so it feels as good as it looks.
Why a Curly Hair Routine Actually Matters
Dryness is a unique challenge for curly hair, so moisture is key. Frizz, the byproduct of dryness, is especially frustrating. The good news: A curly hair care routine with natural, moisturizing products addresses these challenges1.
Sulfates and other harsh chemicals can strip hair of its natural moisture, leading to fragile, dry strands. Since curly hair already tends to be dry, sulfate-free formulas are essential2.
The Core Steps of a Curly Hair Routine
Most curly hair routine steps are fairly straightforward, but there's always room to tweak your hair's texture and the schedule that works best for you. Here's a curly hair routine for beginners to follow and adjust as needed.
Wash Day Prep
The first step of any curly hair routine is a deep cleanse. Think of it as a reset to remove lingering residue from previous products.
After wetting your hair thoroughly, wash with a clarifying formula such as Surface Hair Purify Shampoo. With natural cleansing minerals, it's safe for all hair types and removes buildup without stripping moisture. Keep in mind that you'll only need to do this every so often; once a month should suffice2.
Cleansing & Conditioning
For routine cleansing, co-washes are an excellent choice. Our Curls Cleansing Cream is a lather-free, clean-ingredient cleanser that also conditions.
Because curly hair often benefits from an extra burst of moisture, a leave-in conditioner is also worth having in your rotation. One option is Curls Replenish, our leave-in formula that restores hair with antioxidants, amino acids, and other hydrating nutrients. Apply a generous amount after washing, then detangle using your fingers or a wide-toothed comb3.
Styling for Curl Definition
Next, apply your preferred styling products before your hair has a chance to dry. The moisture will allow products to coat your hair evenly, encouraging its natural pattern to take shape. If needed, use a spray bottle to rewet any dry areas4 before applying one or more of the following:
- Gel: A longtime holy grail product, gel sets curls and prevents frizz, creating definition that highlights your natural curl pattern. Our Curls Frizz Free Spray Gel makes application easy: Just spritz on wet hair and scrunch5.
- Mousse: Hydrate and seal curls to fight frizz. Doubling as a leave-in conditioner, our Curls Whip Mousse treats your hair to lasting moisture3.
- Curl Cream: A must for blowouts. With nourishing cocoa butter and babassu seed oil, our Curls Smoothing Cream adds softness and shine.
Drying & Diffusing
The beauty of a curly hair routine is that it often means foregoing heat styling. If you have time to air dry, a final scrunch can break up any product that may have hardened, also known as a "cast." Alternatively, blow dry using a diffuser, scrunching as you go. Finally, go in with our Curls Finishing Spray to create hold and beat humidity.
How to Style Curly Hair Without Frizz
For frizz prevention, shampoos and conditioners with moisturizing ingredients are key: look for hydrating powerhouses like cocoa butter and natural oils6. When applying product, be sure to use ample amounts and section hair so every strand is coated evenly.
Adjusting Your Routine by Curl Type
While the general framework is the same across most curly hair care routines, variations in curl patterns may call for tweaks in products and steps. For example, loose waves may benefit from lightweight products, such as a serum, while spiral curls often need gel to create definition and add hydration. Coils tend to be the driest, because it is difficult for natural oils to move down the tight curl pattern. Extra nourishment will help. Try our Curls Intensive Masque to quench thirsty hair with more than 30 antioxidants.
Why Surface Hair Works for Curly Hair
With natural ingredients, no sulfates or parabens, and salon-quality, organic formulas, Surface Hair is an easy choice for curly and textured hair. With a dedicated line specifically for curly hair, our products have been thoughtfully created to deliver all the ingredients your hair needs and none that it doesn't. With professional-quality performance, these products are effective additions to stylists' toolkits.
Build your curl routine with Surface Hair — shop the Curls collection today.
FAQs
What's the best curly hair routine for beginners?
The routine above with steps for cleansing, conditioning, styling, and drying or diffusing serves as the perfect starting point for beginners. As you refine your routine, you'll find out exactly how to style curly hair to your liking, using the products that work best for you.
How often should you wash curly hair?
In general, curly hair should be washed no more than every few days to retain moisture. There's no magic number that works the same for everyone, but up to 3 times per week is typically sufficient for cleansing curly hair without drying it out1.
What products do you need for a curly hair routine?
At a minimum, you should have a sulfate-free shampoo, a co-wash such as a cleansing conditioner, a leave-in conditioner, and your styling product of choice, such as a gel, mousse, or cream. A finishing spray can also preserve your style while fighting frizz.
How do you keep curly hair moisturized between wash days?
A leave-in conditioner applied to wet hair can restore moisture for curly hair between washes. If you can't wet your hair fully, use a spray bottle filled with water. For even more moisture, apply a hydrating curl formula, such as a serum or masque.
Can you use a curly hair routine on wavy hair?
Yes. These routines work for any curl pattern, from wavy hair to spiral curls and coils. Wavy hair tends to be less dry and may therefore benefit from lightweight curl products, such as mousse, rather than thicker formulas such as styling creams3.
- Resnick, A. (7 December 2023). How to Keep Curly Hair Healthy and Hydrated, According to Hairstylists. Byrdie. Retrieved July 13, 2026, from https://www.byrdie.com/curly-hair-guide-8407173
- Tappan, L. (15 June 2023). The Curly Girl Method for Beginners. Elle Canada. Retrieved July 13, 2026, from https://www.ellecanada.com/beauty/hair/curly-girl-method-how-to
- Valenti, L. (19 June 2023). How to Get Your Best Summer Curls, According to Top Industry Pros. Vogue. Retrieved July 13, 2026, from https://www.vogue.com/article/curly-hair-guide-washing-styling-diffusing-moisturizing-detangling
- Lee, C.J. (18 May 2023). How to Revive Curls Between Wash Days. InStyle. Retrieved July 13, 2026, from https://www.instyle.com/how-to-revive-curls-7498858
- Coronado, A. (4 February 2026). Why 25 Years of This "Normal" Hair Habit Is Secretly Ruining Your Natural Curls. Los Angeles Times. Retrieved July 13, 2026, from https://www.latimes.com/live-well/body/story/simple-curly-hair-routine-defined-curls-less-frizz
- Gant, E. (22 August 2024). How to Moisturize Coily And Curly Hair, According to Textured Hair Experts. Byrdie. Retrieved July 13, 2026, from https://www.byrdie.com/how-to-moisturize-curly-hair-8696694
SHOP BY BENEFIT
SHOP BY COLLECTION
SHOP BY TYPE