7V VIOLET - AMETHYST
KEY BENEFITS
- Rich Color
- Crystalline Shine
- Color Locking Technology
- Ammonia Free
- Paraben Free
- PPD Free
- Vegan
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Water/Eau(Aqua), Laureth-3, SD Alcohol 40-B (Alcohol Denat.), Sodium C14-16 Olefin Sulfonate, Oleic Acid, Propanediol, Lauryl Alcohol, Ethanolamine, PPG-5-Ceteth-20, Dimethyl Isosorbide, Oleyl Alcohol, Linum Usitatissimum (Flax) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil*, Cocos Nucifera (Coconut) Oil, Tocopheryl Acetate, Ceramide NP, Ascorbic Acid, Aloe Barbadensis Leaf Juice, Hydrolyzed Amaranth Protein, Sodium Sulfite, 1-Naphthol, Fragrance/Parfum, 4-Amino-2-Hydroxytoluene, Resorcinol, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Moringa Oleifera Seed Oil, Hydrolyzed Soy Protein, Toluene-2,5-Diamine Sulfate, Bis-PEG/PPG-20/20 Dimethicone, Erythorbic Acid, PEG-15 Cocopolyamine, Panthenol, Tetrasodium EDTA, M-Aminophenol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol. *Certified Organic
Key ingredients
amaranth protein
Re-bond & re-build hair. Flexible strength. Long-lasting color attachment.
babassu oil
Aids in color attachment & delivery. Antioxidant protection. Intense hydration.
moringa
30 antioxidants, 10 vitamins, 18 minerals, 8 essential & 10 non-essential amino acids. Assists in re-bonding & re-building hair.
ceramide np fruit lipids
Reinforces damaged hair. Maintains moisture balance in hair. Rich in Omega 3,6,9.
PECTIN
Key ingredient in Enzyme Cream Activator. Clears out free radicals. Optical color clarity & shine. Gentle lift & deposit.
Natural base ‘pure color’
Surface Pure Color Natural Series is formulated with equal parts of the three primary colors. The equal balance of Red, Yellow and Blue provides rich, natural tones. A true neutral base without additional warm or cool tones enables easy formulations, natural grey coverage and soft tone fading. The natural base allows for easy, complete control.
Enzyme cream activators
Maximize the hair's condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.
How it works
Bond Building & Color Attachment: Organic Amaranth
Achieve deep color deposit and on tone lightening. Penetrating Babassu Oil soothes hair during processing while carrying color and oxidizer deep within the hair.
Delivery: Organic Babassu Oil
Amaranth protein rebuilds structural bonds and binds color to the hair’s protein. Known as the "Never fading Flower" Amaranth provides natural UV protection.
Enzyme Cream Activators: Pectinase & Moringa
During processing ECA provides pectinase enzymes and moringa with 30+ anti-oxidants to clear free radicals and align the hair’s protein fiber maximizing color deposit and crystalline shine.
