THEORY FIRM
For All Hair Types
Firm Hold
Fast Dry
Shine
Protect
Firm hold hairspray. All day and night firm hold hairspray that leaves you in control and lasts.
While superior performance is consistent, interchangeable botanical sources may be selected. For exact ingredient listing please refer to bottle label.
Alcohol Denat, Hydrofiuorocarbon 152a, Octylacrylamide/ Acrylates/Butyl-aminoethylMethacrylateCopolymer, VA/Crotonates/Neodecanoate Copolymer, Aminomethyl Propanol, PEG-12 Dimethicone, Hydrolyzed Amaranth Protein, Salix Nigra (Willow) Bark Extract, Benzyl Alcohol, Hydrolyzed Vegetable Protein, Hydrolyzed Soy Protein, Zea Mays (Com Starch), Orbignya Oleifera (Babassu) Seed Oll, Cocos Nucifera (Coconut) Oil, Linum Usitatissimum (Linseed Oil) Seed Oil, Glycerin, Agaricus Bisporus (Mushroom) Stem Extract, Ascorbic Acid, Tocopheryl Acetate, Fragrance (Parfum). Ceramide NP, Tourmaline, Aloe Barbadensis Leaf Juice, Triethyl Citrate, Water/Eau.
Key Ingredients
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Natural Styling
Sugars, mushroom fibers and vegan starch provide styling products with resilient humidity resistant hold. NO PVP/VA (plastics).
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Amaranth Protein
Surface sources gluten free Amaranth vegan protein from organic farms in Peru. Amaranth offers nine Essential Amino Acids that act to prevent hair from becoming dry & dull as one ages.
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Babassu Oil
Organic Babassu oil is a non-drying penetrating oil that is considered a superior emollient beneficial for either dry or oily skin and hair. It gently moisturizes.