THEORY FIRM
THEORY FIRM
THEORY FIRM
THEORY FIRM

THEORY FIRM

$39.75 USD
For All Hair Types

Firm Hold

Fast Dry

Shine

Protect

Firm hold hairspray. All day and night firm hold hairspray that leaves you in control and lasts.

Size

Key Ingredients

Natural Styling

Sugars, mushroom fibers and vegan starch provide styling products with resilient humidity resistant hold. NO PVP/VA (plastics).

Amaranth Protein

Surface sources gluten free Amaranth vegan protein from organic farms in Peru. Amaranth offers nine Essential Amino Acids that act to prevent hair from becoming dry & dull as one ages.

Babassu Oil

Organic Babassu oil is a non-drying penetrating oil that is considered a superior emollient beneficial for either dry or oily skin and hair. It gently moisturizes.

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Cruelty Free

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Natural Ingredients

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Paraben Free

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Sulfate Free

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Gluten Free

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Vegan

Highly-rated vegan hairspray that customers praise for exceptional hold without heaviness or stickiness. Shoppers said it "holds exceptionally well" and works on thick hair, controlling flyaways and humidity. Features natural, organic ingredients and is easily combed through. Loyal customers report using it for years for both styling and hold.

  • Holds exceptionally well, is not heavy, and you only need a small amount to get great hold.
  • Not too heavy never sticky good hold and keeps away humidity
  • It holds the hair in place and is easily combed through.
Hold (positive)Humidity (positive)Smell (positive)Styling (positive)Hairspray (positive)
  • 5 stars: 5 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sandra N
Best spray I've ever used

I bought this at a consumer show years ago and it's the best spray I've found that's vegan. The liquid just DOES NOT WORK on my thick hair. I hesitated to buy directly here but it's worth it to keep my flyaways in check!

K
KG
10oz
Perfect

Best hairspray I have ever used. Not too heavy never sticky good hold and keeps away humidity

E
Elizabeth
10oz
Great Hairspray!

I've been using this hairspray since 2015 and will never waiver from it. It holds exceptionally well, is not heavy, and you only need a small amount to get great hold. I use it for styling too!

C
C.L.
Great product

This hairspray works well and smells great too!

A
Angela Hoffman
10oz

I love the Theory Firm. It holds the hair in place and is easily combed through. My favorite thing about it however is it's list of natural, organic ingredients.