SHOP BY BENEFIT
SHOP BY COLLECTION
SHOP BY TYPE
Ready to discover your perfect regimen?
Take our new Hair Quiz and build a personalized lineup of all-natural, high-performance hair care.
Violet blow dry cream
A violet tinted blow-dry cream for blondes. Organic Babassu Oil, Moringa Oil and Fruit Lipids smooth and protect hair while heat styling. Maqui Berry infusion brightens blonde hair.
$36.00 USD
Dry oil spray
Lightweight dry conditioning oil for lasting shine and protection to extend your blowout. Babassu Seed Oil delivers deep into the hair, these botanicals create a lasting moisture barrier with Omegas 3, 6 & 9.
$34.50 USDLeave-in treatment for maximum hair reconstruction, bond building and hair strengthening.
$20.00 USDNatures Cocoa Butter for healthy curls. This rich all natural lather and conditioner will nurture your curls back to life with melting moisture of Cocoa Butter, and hydrating Babassu Seed Oil.
$5.25 USD
Men shampoo & bodywash
All in one shampoo, body and face wash. Naturally lather from head to toe. Palm and coconut cleansers combine with bamboo for a deep cleanse and exfoliation, while a rejuvenating blend of amaranth protein and bamboo condition and strengthen men's hair and skin.
$26.75 USDEverything you need for longer-lasting color. Infused with the Color Vita-Complex, this 3-piece set provides the absolute best in color care.
$80.00 USD
Sold Out
Texture paste
Texture paste for all hair types. Natural sugars and corn starches shape and hold hair, while bamboo fibers create flexible texture.
$37.00 USD
Mini awaken holiday box
A healthy scalp means healthy hair. Get started on a new hair journey with our 3-piece scalp-saving and styling set, including Shampoo, Conditioner, and our fan-favorite Texture Spray.
$38.25 USDThe Surface Curls Detangling Brush is made from 100% biodegradable material and features smooth polished edges for maximum curl care and detangling.
$22.75 USDDetangling comb with end pick for curl formation. Offers gentle detangling with rounded edges.
$20.50 USD
Color Care Tool Kit
Color care kit containing top selling products. Includes: Bassu Hydrating Oil 2oz Purify Shampoo 2oz Trinity Protein Repair Tonic 2oz Bassu Hydrating Masque 2oz Trinity One Shot Protein Repair 0.75oz
$94.75 USDRound styling brush for blowouts, featuring a gel comfort grip to increase hand circulation and offer comfort while styling, flow-through top venting, and tourmaline coating for condition and shine.
$43.25 USD-
2.5"
-
3"
Matte styling mud. Flax and bamboo provide flexible, strong fibers to shape, sculpt and hold your matte style.
$25.75 USDShine wax to polish and detail all hair types. Natural sugars and corn starches shape hair and create shine.
$34.50 USDThe ultimate duo for beautiful blondes. Tone and nourish your blonde with our Violet Shampoo and Conditioner duo.
$60.00 USD
TK2 PADDLE BRUSH
A paddle styling brush for condition and shine while you heat style. Features heat-resistant bristol and a comfort pad for control.
$43.25 USDMaximize the hair's condition and color. Babassu, an organic penetrating oil carries the pectinase enzymes and Moringa deep into the hair to reduce free radicals and damage which may occur during processing. This cream base activator is rich in the Color Vita-Complex and fruit acids which seal in color and maximize crystalline shine. Amaranth protein actively rebuilds and protects hair.
Sodium C 14-16 Olefin Sulfonate, Laureth-3, Water (eau), SD Alcohol 40-B, Oleic Acid, Propanediol, Lauryl Alcohol, Ethanolamine, PPG-5-Ceteth-20, Dimethyl Isosorbide, Orbignya Oleifera* (Babassu) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Cocos Nucifera (Coconut) Oil, Retinyl Palmitate, Lauryldimonium Hydroxypropyl Hydrolyzed Soy Protein, Hydrolyzed Amaranth Protein, Sodium Sulfite, Hydrolyzed Soy Protein, Oleyl Alcohol, Fragrance/Parfum, Bis-Ethyl (Isostearylimidazoline) Isostearamide, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, PEG/PPG-20/20 Dimethicone, PEG-15 Coco Polyamine, 1-Naphthol, M-Aminophenol, Erythorbic Acid, Tetrasodium EDTA, Panthenol, Moringa Oleifera Seed Oil, 4-Amino-2-Hydroxytoluene, Tocopheryl Acetate, Ceramide 3, Ascorbic Acid. *Certified Organic
