How To Use

Apply to wet hair. Massage into lather. Let sit 2 - 5 minutes.

Follow with Pure Blonde Violet Conditioner or Pure Blonde Nourishing Masque.

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How It Works

Deep purple Maqui Berry, Moringa Oil and the Color Vita-Complex create the ultimate in violet hair care for blondes.

Delivers a sulfate free and luxurious deep purple lather.

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Key Ingredients

Maqui Berry

These deep purple berries tone and brighten blonde and grey hair. With an abundant amount of antioxidants, Maqui Berries protect and nourish fragile hair.

Moringa Oil

Delivers free radical and antioxidant protection with over 30 antioxidants, 10 vitamins, 18 minerals and 18 amino acids.

Babassu Oil

Organic Babassu oil is a non-drying penetrating oil that is considered a superior emollient beneficial for either dry or oily skin and hair. It gently moisturizes.

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Cruelty Free

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Natural Ingredients

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Paraben Free

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Sulfate Free

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Gluten Free

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Vegan

Customer Reviews

Based on 15 reviews
80%
(12)
20%
(3)
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(0)
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(0)
M
M.D. (Reno, US)
Stained my grout

I love the shampoo and how it makes my hair feel and the way it tones my hair. I just wish it came in a different type bottle. The shampoo is very runny and it leaks from the cap, so it stained my newly installed grout in my shower.

A
Allison Townsend

This is the best product! You only need a bit for great results.

K
K.G.
Good stuff

Great shampoo and conditioner combo. Toned my blonde up and leaves hair soft.

J
Jean Jandron (Marquette, US)
Violet shampoo

Made my hair very soft and brought out my blonde. I would highly recommend

J
Jennifer williams (Yelm, US)
Brightens my blonde

Works great at brightening my blonde hair and not drying out my curly hair in the process